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This is where all the strategic planning really pays off. This is also where the "magic" happens and art meets technology.

During the creative design cycle, static prototypes are created to visually represent the proposed look and feel of the site. All of the required elements are integrated into an information hierarchy that is infused with appropriate graphics and branding messages. A home page and any number of interior pages are produced to clearly show the navigation and consistency of the design. Finally, after one or two rounds of feedback, a final design is produced that leads to the development of the site templates.